by Shawn Gossman | Mar 17, 2023 | Social Media Marketing
Social Media is Rented Space Social media is rented space. Many of the outdoor brands I’ve worked with are social influencers. I started as a social influencer with my hiking brand. And there’s nothing wrong with that. Social media is a great way to grow...
by Shawn Gossman | Mar 15, 2023 | Blog Marketing
How to Start an Ambassador Program for an Outdoor eCommerce Business Do you want to know how to start an ambassador program for your e-commerce business? If you have an outdoor e-commerce business struggling to generate sales, it might be because you lack a community....
by Shawn Gossman | Mar 13, 2023 | Blog Creation, Blog SEO
How to Prevent Pogo-sticking for SEO It’s important to prevent pogo-sticking for SEO reasons. To sum it up, pogo-sticking is when a user searches for a term on Google (or another search engine), goes to a website listed on the results page, and then quickly...
by Shawn Gossman | Mar 6, 2023 | Blog Marketing
How do you feel about Google Analytics 4 (GA4)? I’d love to know how you feel about Google Analytics 4 (GA4) versus the Google Analytics we’re all used to. Feel free to comment on why you chose your vote. I’d love to see what other people think about this! About the...
by Shawn Gossman | Mar 3, 2023 | Social Media Marketing
How to Create an Easy Social Media Marketing Strategy for Free Do you want to know how to create an easy social media marketing strategy for free? You should be asking me what kind of question that is – of course, you want a free and easy strategy. But you probably...
by Shawn Gossman | Feb 24, 2023 | Blog SEO
3 Image Optimization Tips to Help Your SEO I’ve got a few image optimization tips to help improve your SEO or Search Engine Optimization. These tips can be applied to your blog, website, eCommerce site, and other website assets. The great news is that these...
