When making a product to sell online, you build once and sell twice.

There are two types of products for online sales. There is a physical product. And there is a digital product.

You can only sell a physical product once (aside from reselling a return, etc.)

You can sell a digital product twice (and more than that)

Even if your industry or niche is made up of selling physical products, you should be trying to leverage digital products, too.

I’m sure you could make digital guides around the topics of your brand.

If you build once and sell twice, you have a funnel for a constant stream of revenue.

If you build once and sell once, you must replace what you’ve sold.

A digital product doesn’t need replacing.

About the Author

Shawn Gossman has created content, blogged, ran online communities, and shared a passion for digital marketing for over twenty years. Shawn believes the best way to help content creators, businesses, brands, and marketers is to give away more than you sell. The same advice is recommended for the readers who follow this blog. Shawn also offers various services for extra help in content creation and blogging.