Passive Income for Bloggers: Monetize Your Blog Now

Passive income is money you earn with minimal effort after the initial work is done.

Unlike the grind of active income, passive income streams—like rentals, dividends, royalties, or online businesses—keep paying overtime with just a bit of upkeep. The beauty of passive income is that it can offer financial stability, giving you the freedom to focus on what matters or even step back from a traditional job. For bloggers, passive income can come from ads, affiliate marketing, sponsored posts, or digital products.

By building an audience and creating valuable content, you can set up streams of income that grow with little extra work, allowing you to keep earning even while you move on to new projects.

What is Passive Income for Bloggers?

In blogging, passive income refers to revenue generated from content and resources you’ve created that continue to earn money over time without requiring ongoing, daily effort.

This can come from sources like ad placements, affiliate marketing, sponsored posts, and selling digital products (such as eBooks or courses). Once set up, these income streams allow bloggers to earn steadily from their existing work, freeing them up to focus on new content or other projects.

Passive income in blogging differs from active income in that it doesn’t require ongoing, hands-on work to generate earnings.

With passive income, such as revenue from ads, affiliate links, or digital products, the work is largely done upfront, allowing the content to earn continuously with little to no direct involvement afterward. Active income, like freelancing, consulting, or offering services, requires consistent effort and time—each project or client engagement only pays once, and income stops when the work stops.

Passive income, by contrast, can continue to generate revenue even if you’re not actively working on it, providing a more sustainable and scalable way to earn money.

Generating passive income through your blog offers several key benefits:

1. Flexibility: Passive income frees you from the day-to-day grind, allowing you to earn even while pursuing other projects, traveling, or spending time with family. Your blog can make money around the clock, giving you control over your schedule and workload.
2. Scalability: Once passive income streams are in place, your blog can grow without needing a proportional increase in effort. By expanding your content and audience, you can boost revenue without significantly adding to your workload.
3. Sustainability: Passive income creates a more stable financial foundation, reducing dependency on active work. As your content continues to attract readers, you’ll keep generating income, making it easier to weather ups and downs in other areas.

These benefits make passive income a powerful strategy for bloggers seeking long-term success and freedom.

 

Affiliate Marketing

Affiliate marketing is a way to earn money by promoting products or services from other companies. Here’s how it works:

1. Join an Affiliate Program: You sign up for an affiliate program, often through companies or affiliate networks, which gives you a unique affiliate link for tracking.
2. Share Your Affiliate Link: You incorporate this link into your blog posts, social media, or emails to recommend products or services that align with your content.
3. Earn Commissions on Purchases: When someone clicks on your affiliate link and makes a purchase, you earn a commission. The company tracks this through cookies, which last for a set period, ensuring you get credit for purchases made within that time frame.

Affiliate marketing is a popular passive income method for bloggers. It allows them to earn by sharing helpful products with their audience without needing to manage inventory or customer service.

While you should seek out affiliate marketing programs related to your niche, generalized affiliate marketing programs, such as Amazon Associates and AvantLink, are worth using for passive income strategies.

When integrating your affiliate links into your content, make sure you do so with good anchor text. Anchor text is the text you will be turning into the link. Make sure it’s descriptive and tells the reader what they will see when they click it.

You should also link to affiliates in your blog content in the call-to-action portion of your copy. If you’re using the PAS strategy for example, you’ll want to present your problem, agitate your reader, and then provide the affiliate link as the solution. You want your reader to be in a taking action or buying mood when they get to the link.

Make sure that you disclose the fact that you are including affiliate links. In most cases, it’s the law that you do so. You should also do it to build trust with your audience.

 

Display Advertising

Display ads are visual advertisements placed on your blog or website, typically managed through an ad network like Google AdSense, Mediavine, or Ezoic. Here’s how they work:

1. Joining an Ad Network: After meeting an ad network’s requirements, you apply to display ads on your site. Once approved, the network provides you with code to embed in your blog.
2. Ad Placement and Display: The network automatically fills these ad spaces with relevant ads tailored to your audience, usually based on their browsing behavior, location, or the content on your page.
3. Earning Revenue: You earn money based on views (CPM) or clicks (CPC) on these ads. The amount varies depending on factors like traffic volume, audience demographics, and niche.

Display ads are a passive income stream for bloggers, generating income as visitors engage with the site, requiring little maintenance once set up.

There are some pros and cons of using display advertising as a form of passive income with blogging.

Pros of Display Ads as a Passive Income Strategy:

1. Simplicity: Once set up through an ad network, display ads require minimal ongoing effort. The network handles ad placement, optimization, and revenue tracking, making it an easy, hands-off income source.
2. Steady Income: For blogs with consistent traffic, display ads provide a reliable stream of revenue. Earnings scale with traffic, so the more visitors you attract, the more you can potentially earn.
3. No Inventory or Sales Required: Unlike product-based income streams, display ads don’t require you to manage inventory, process orders, or handle customer service, making it ideal for passive income.

Cons of Display Ads as a Passive Income Strategy:

1. Traffic Dependence: Display ads generate meaningful income primarily with high traffic volumes. For smaller blogs, revenue can be low, making it a less effective strategy without a significant audience.
2. User Experience Impact: Ads can be distracting or slow down your site, potentially reducing the quality of your user experience. Too many ads may frustrate readers, causing them to spend less time on your blog.
3. Income Variability: Earnings from display ads fluctuate due to factors like seasonality, ad block usage, and ad rates. This can result in unpredictable monthly income, which may be challenging for long-term planning.

Overall, display ads can be a straightforward passive income strategy for high-traffic blogs but may not be ideal for smaller sites or those prioritizing a clean user experience.

Consider how you serve your ad and the experience of your reader. Full-page ads, popups, and gated ads will likely annoy your reader to a point to where you lose them. Use ads that blend in but are still eye catching.

You can target high-CPM keywords as a way to boost the amount of money you can make with your ad clicks.

 

Selling Digital Products

You can create digital products such as eBooks, courses, and paid automated email campaigns. After the initial creation of these products, you can collect money as people use them in the background making them a great form of passive income.

There are multiple types of digital product categories that would full under passive income strategies as well, including:

• Guides and itineraries
• Checklists
• Stock Photo/Video
• eBooks
• Pre-recorded webinars and workshops
• Training programs
• Calendars and templates
• Automated Email Campaigns

Just make sure you’re targeting those within your niche with whatever product you decide to go with.

You can sell your products on a platform or on your blog. By using a platform, you’ll likely have to pay some money to the platform for selling with their services. If you use your blog as the shopping platform, then you can get the maximum profit to be made but you’ll have to do most of the work.

Try to automate the sales and delivery process as much as possible. The less you have to do, the better. Passive income works better when you have to do very little.

Membership Sites and Online Communities

In recent years, paid memberships and online communities are booming, transforming the way creators, professionals, and hobbyists connect and monetize their expertise. Here’s what’s driving this trend:

1. Exclusive Value and Content: People are increasingly willing to pay for specialized knowledge and direct access to experts. Memberships offer unique perks—like exclusive content, live Q&As, webinars, and personalized advice—that can’t be found in free spaces.
2. Community-Centric Learning: With platforms like Circle, Mighty Networks, and Patreon, creators can foster a community where members learn from each other in addition to the host. This collaborative environment deepens engagement, building loyalty and a sense of belonging around niche interests.
3. Diversified Revenue Streams for Creators: As advertising revenue fluctuates, paid memberships provide a more stable, predictable income. Creators across industries, from fitness coaches to bloggers, are leveraging memberships as a sustainable income model that grows with their audience.
4. Focus on Personalized Support and Networking: Members get a more direct connection to experts and peers, enabling support and networking opportunities often unavailable in broader social media environments. This personalization adds substantial value, especially in fields where mentorship or guided learning is sought.
5. Privacy and Ad-Free Experiences: Unlike mainstream social media, paid communities are generally ad-free and focused on genuine interaction. Members appreciate the focused, distraction-free experience and the security of knowing they’re in a dedicated space.

Overall, paid memberships in 2024 reflect the shift toward quality, exclusive experiences where people are willing to invest for more meaningful interactions, personalized learning, and reliable community support.

The best way to create your paid online community is to create a strategy for it. Research the pain points of your audience and how you can solve them with a community. Research the buying habits and budgets of your audience to determine a good price they’d be willing to pay while you can still earn a profit. Plan for your community before you launch it.

There are tons of platforms that you can use for an online community:

• You can use your WordPress blog and install a membership system plugin.
• You can use forum software such as XenForo, vBulletin, or PhpBB.
• You can use something like Patreon if you’re a video creators.
• You could also use modern community platforms like Circle and Mighty Network.

Be sure to consider the user experience of the platform you plan to use. That matters more than anything. If your readers don’t like the platform, that might stop them from using it.

Create value with your online community in order to keep subscriptions. Make sure you’re delivering what you have promised and then some.

 

Sponsored Posts and Brand Collaborations

Sponsored posts and brand collaborations is a great way to have passive income on a blog these days.

Attracting sponsors for your blog requires a targeted approach to showcase your value and audience appeal. Here’s how to do it:

1. Define Your Niche and Audience: Know your audience demographics, interests, and engagement rates. Sponsors are more likely to partner with bloggers who understand their niche and have a clear, engaged readership.
2. Create a Media Kit: Develop a professional media kit with key blog statistics (traffic, social media followers, engagement rates), an audience profile, and examples of successful partnerships. Include potential sponsorship packages to show flexibility in working with brands.
3. Highlight Your Unique Value: Emphasize what sets you apart—whether it’s your expertise, authentic engagement, unique content format, or authority in your niche. Highlighting your unique reach and influence can help sponsors see how you’ll bring value.
4. Showcase Past Brand Collaborations: If you’ve worked with brands in the past, highlight the results, testimonials, or case studies from those partnerships. This can boost confidence in your reliability and effectiveness.
5. Engage with Potential Sponsors on Social Media: Follow and interact with brands that align with your niche on platforms like Instagram, X, or LinkedIn. Tag them in relevant posts to get on their radar and demonstrate your brand alignment.
6. Pitch Personalized Sponsorship Proposals: When reaching out to potential sponsors, tailor your proposal to their brand goals and how your blog can meet their needs. Suggest specific campaigns (e.g., product reviews, sponsored content, or newsletter mentions) that show you understand their objectives.
7. Demonstrate Traffic and Engagement Growth: Show that your blog is consistently growing in both traffic and engagement, and that you’re actively working to expand your audience. Brands want to partner with blogs that show promise for continued reach.
8. Leverage SEO and High-Ranking Content: If you have high-ranking posts or evergreen content, highlight these as prime sponsorship opportunities. Brands will appreciate the long-term visibility for sponsored content on popular, well-optimized posts.

By building a strong brand presence, showcasing your unique value, and approaching potential sponsors with tailored proposals, you can establish lasting, profitable sponsorship relationships for your blog.

Make sure that you create a set of publishing guidelines for your partners. This should include legal requirements such as labeling sponsored content as sponsored, how you want them to write, and your terms on links that they provide in the content.

Be weary of some marketing firms that will try to bully you into their price and terms. You should always be the one who decides that.

Focus on partners that you can keep around for long-term. These are going to be partners directly related to your niche.

 

Selling Print-on-Demand Merchandise

In some cases and niches, print-on-demand merchandise such as t-shirts, stickers, and other products can provide some passive income for your blog.

There are many print-on-demand services out there. Some of the better known services include Printful and Spring. The way it works is you design the products and setup your store. You pay nothing for a basic store. When someone buys the product, the services takes the transaction, prints and ships the products and you earn a commission. You can usually set the profit margin that you get.

Create products like clothing, cups and mugs, mousepads, and stationary items with your blog brand and logo attached to it.

You’ll want to promote these products everywhere you can. Promote them on your blog, social media pages, and email lists.

In order to provide merchandise that sells, you’ll want to have a lower cost and because of that, you won’t make as much money. This is definitely not a get rich quick method, but it can still earn you money behind the scenes.

 

Creating and Monetizing a YouTube Channel

YouTube is a great method of earning passive income with your blog.

You can accomplish this by repurposing your blog content and creating YouTube videos with it. Maybe that consists of you merely reading your post on video and cutting it up to make it engaging.

Once you get to a certain number of views and subscribers on YouTube, you can apply to their YouTube Partnership Program. They’ll put AdSense ads against your videos, and you earn commissions based on clicks to your ads.

The best way to earn more money from video ads is to create the best videos possible. The more value will often mean the more views and engagement you will have on the video. You should also try to post at scale because this will also increase your chances of getting more ad clicks and profit from those clicks.

YouTube offers even more passive income features aside from ads. You can create a membership system, get paid with Super Chats, sell merchandise from your channel, and more.

You’ll need to invest time and energy into growing your YouTube though otherwise you shouldn’t expect to make too much from it.

 

Email Marketing and Automated Sales Funnels

Building an email list is crucial for passive income generation, especially for bloggers and creators, as it provides a direct, reliable line of communication with an engaged audience. Here’s why it’s so important:

1. Ownership of Audience: Unlike social media platforms, where algorithms can limit reach, an email list is something you control. You can communicate directly with subscribers whenever you choose, making it a stable asset for marketing and sales.
2. Targeted Promotion Opportunities: Email subscribers are typically highly interested in your content. This makes them more receptive to affiliate promotions, product launches, and digital offers, leading to higher conversion rates than other channels.
3. Increased Engagement and Loyalty: Regularly sending valuable content keeps your audience engaged and invested in what you offer. This engagement builds trust, making subscribers more likely to purchase products or services you recommend.
4. Scalable Income Stream: As your email list grows, so does your potential for passive income. With each new subscriber, your reach for future promotions and product launches increases, allowing you to scale income without a proportionate increase in effort.
5. Long-Term Revenue: An email list is a long-term investment in your business. Unlike single-visit blog readers, email subscribers tend to stick around and engage over time, leading to recurring income from ongoing offers and passive income products like digital downloads or courses.

By building and nurturing an email list, you’re creating a powerful, dependable tool to generate passive income through regular, high-value offers tailored to your loyal subscribers.

Using automated sales funnels is a powerful way to promote affiliate offers, digital products, and services without constantly managing each transaction. Here’s a streamlined approach:

1. Create a Lead Magnet: Start by offering a free resource—like an eBook, checklist, or guide—that aligns with your affiliate products, digital offers, or services. This encourages people to join your email list and enter the funnel.
2. Set Up an Automated Email Sequence: Design a sequence of automated emails that provides value first, then gradually introduces your offers. For example:
   • Email 1: Welcome email with the lead magnet.
   • Email 2: Additional helpful tips related to the lead magnet’s topic.
   • Email 3: Problem identification, highlighting a common issue, and hinting at a solution.
   • Email 4: Soft introduction to your affiliate product, digital product, or service that solves the identified problem.
   • Email 5: Share a testimonial or success story to build trust and provide a call-to-action for the offer.
3. Use Segmentation: Segment your audience based on interests or actions (e.g., who clicks on a link to an affiliate product vs. those interested in a digital course). This allows you to send more relevant offers, increasing conversion rates.
4. Add Upsells and Downsells: Incorporate upsells or downsells after a purchase or when an offer isn’t accepted. For example, if someone buys an eBook, you can offer an online course or one-on-one coaching. If they don’t buy the course, offer a smaller, related product to recapture interest.
5. Leverage Retargeting: Use email retargeting to follow up with subscribers who showed interest but didn’t purchase. An email with a discount or bonus incentive can encourage conversions without extra manual work.
6. Optimize with A/B Testing: Test subject lines, call-to-action buttons, and email sequences to see what works best. Small adjustments can improve open rates, click-through rates, and ultimately, conversions.
7. Analyze and Refine: Regularly monitor your funnel’s performance. Assess conversion rates, open rates, and the effectiveness of each email. Adjust optimize the funnel and maximize its passive income potential.

By automating a thoughtful sales funnel, you can continuously drive sales of affiliate products, digital offers, and services, creating a scalable income stream with minimal ongoing effort.

There are many great email marketing services to choose from. Some of my favorite ones include Mail Chimp and Kit. While most of these services have generous free plans, you will likely have to upgrade to be able to do any sort of automation. With that being said, it’s worth it as long as you have a strategy to make more money in return that you have spent on the service.

Creating evergreen email campaigns can drive consistent, long-term sales by providing timeless value to subscribers. Here are some strategies to set up effective evergreen email campaigns:

1. Develop Evergreen Content and Offers: Focus on products and information that stay relevant year-round, such as foundational tutorials, guides, or top-performing affiliate products. This ensures that the email content remains useful no matter when a subscriber joins.
2. Create a Welcome Series: Start with a sequence that introduces new subscribers to your brand, showcases your expertise, and builds trust. Gradually transition from introductory content to relevant offers, making them feel natural and valuable.
3. Highlight Common Pain Points: Identify recurring problems your audience faces and craft emails that discuss these pain points. Position your affiliate products, digital downloads, or services as ideal solutions. This approach makes your offers directly relevant to subscribers’ needs.
4. Include Product Education and Demos: To increase conversions, use email content to explain the benefits and uses of your offers in more depth. This could include tips for getting the most out of a product, walkthroughs, or case studies showing successful outcomes, especially useful for affiliate and digital product promotions.
5. Incorporate Social Proof: Include testimonials, success stories, and case studies in your emails to build credibility. Showcasing real-life examples of people benefiting from the products or services encourages subscribers to consider purchasing.
6. Use a Strong Call-to-Action (CTA): Make it easy for subscribers to take action with clear, compelling CTAs. Highlight the benefits of clicking through or making a purchase, such as “Start transforming your business” or “Get instant access to premium content.”
7. Set Up Triggered Segments for Targeted Messaging: Segment subscribers based on their actions (e.g., clicks, previous purchases) to ensure they receive emails tailored to their interests. For instance, subscribers who click on a product link but don’t buy can receive a follow-up with an additional incentive or informational email.
8. Test Subject Lines and Email Copy: Regularly test different subject lines, preview text, and content styles to see what resonates best. Small improvements can lead to higher open and click-through rates, making the campaign more effective.
9. Automate Re-engagement Emails: For subscribers who aren’t actively engaging, set up automated “win-back” emails with a fresh offer or incentive. This can re-ignite interest and convert inactive subscribers into customers.
10. Add Periodic Value Emails: To keep subscribers engaged, mix in occasional “pure value” emails that don’t sell anything. Offering free tips, resources, or insights periodically keeps the audience interested and primes them for future offers.

These evergreen campaigns, once established, provide a continuous flow of targeted, high-value offers that drive consistent sales while nurturing trust and engagement.

 

Licensing Content or Selling Stock

Selling your blog content, photos, or graphics as stock can be an excellent source of passive income. Here’s a step-by-step guide on how to do it effectively:

1. Choose a Niche for Your Stock Content: Focus on a specific theme or style that aligns with your blog’s niche, such as outdoor, travel, or lifestyle photos. A cohesive style helps attract buyers looking for consistency.
2. Select Stock Marketplaces: Join established stock platforms like Shutterstock, Adobe Stock, iStock, or smaller niche platforms that cater to specific types of content. Each platform has its own guidelines and pay structure, so consider the best fit for your material.
3. Optimize Content for Stock Use: Edit and prepare your photos or graphics for high-resolution formats. For blog content, consider offering articles, guides, or templates that others can easily repurpose. Ensure that everything is high quality and professionally formatted.
4. Use Keywords and Descriptions: Use relevant keywords and detailed descriptions when uploading to stock sites. Include specific tags like location, season, or theme to make your content easily discoverable.
5. Bundle Content into Collections: Group similar photos, graphics, or articles into collections or packs. This helps increase sales by offering customers more options and encourages them to buy in bulk rather than individually.
6. Build a Portfolio Website: Consider creating your own website showcasing your stock content and linking to marketplaces where it’s available for sale. This gives you a dedicated space to promote your work and attract more customers.
7. Promote on Social Media and Blog: Share samples of your stock content on social media and your blog with direct links to the stock platforms. Highlight how others can use your work for their own projects, making it clear that your content is available for purchase.
8. License Content Properly: Understand and specify the licensing terms—whether for personal, commercial, or editorial use. Clear licensing helps avoid legal issues and ensures your buyers know how they can use your content.
9. Reinvest in Quality Upgrades: As your stock income grows, reinvest in equipment, software, or editing tools to improve the quality of your content. Higher-quality images and graphics are more likely to stand out in a competitive market.
10. Monitor and Refine Your Portfolio: Track which types of content perform best and adapt to market demand. By focusing on high-performing themes and styles, you can grow your passive income more effectively.

By following these steps, you can turn your blog content, photos, and graphics into an ongoing source of passive income through stock sales, allowing others to use and enjoy your creative work while you earn.

Here’s an overview of popular platforms for licensing content, each with unique advantages depending on the type of work you’re looking to sell:

1. Shutterstock
   • Best for: Stock photos, videos, illustrations, and vectors.
   • Benefits: As one of the largest stock platforms, Shutterstock has a vast customer base, giving your content a wide reach. It’s ideal for photographers and graphic designers looking to license work across industries.
   • Royalties: Earnings depend on your lifetime sales and range from 15% to 40%. Contributors can increase royalties by reaching higher sales tiers over time.
2. Adobe Stock
   • Best for: Photos, videos, illustrations, and vectors.
   • Benefits: Integration with Adobe Creative Cloud makes Adobe Stock an attractive choice for creators using Photoshop, Lightroom, and Illustrator, as they can upload work directly from the apps. Adobe’s customer base is diverse, including professionals across creative fields.
   • Royalties: Adobe Stock pays a flat 33% commission for photos and vectors and 35% for videos, offering a straightforward earnings structure for contributors.
3. Creative Market
   • Best for: Graphics, fonts, templates, themes, and digital assets (especially for designers).
   • Benefits: Creative Market is a niche platform popular among designers, web developers, and creative professionals. Unlike traditional stock sites, it allows you to set your own prices and bundle content, making it ideal for creators with unique digital assets.
   • Royalties: You receive a 50% commission on each sale, and you have full control over your pricing, providing more flexibility than most platforms.
4. Alamy
   • Best for: High-quality and unique stock photos.
   • Benefits: Alamy offers a more diverse range of photos, often catering to specific, niche needs. Known for its high commissions, Alamy can be a great choice for photographers who want to license images outside the typical stock genre.
   • Royalties: Alamy offers a 40% commission for exclusive images and a 20% to 50% commission for non-exclusive images, making it one of the higher-paying platforms.
5. Etsy
   • Best for: Digital products, including printables, templates, and photography.
   • Benefits: Though not a traditional stock platform, Etsy allows you to sell digital downloads directly to consumers. This setup is great for those who want more control over branding and pricing and who are marketing to a DIY or creative audience.
   • Royalties: Etsy charges listing fees ($0.20 per item) and a transaction fee (6.5%), allowing you to keep the majority of your earnings.
6. iStock by Getty Images
   • Best for: Photos, videos, illustrations.
   • Benefits: Backed by Getty, iStock offers high visibility, particularly for editorial and commercial photography. It’s ideal for creators who want to license high-quality images to a global market.
   • Royalties: Royalties range from 15% to 45%, depending on exclusivity and sales volume, with exclusivity offering higher payouts.

These platforms offer a mix of reach, control, and royalty structures, allowing you to pick those that best fit your content type, audience, and revenue goals.

As with any product or service that you want to transform into passive income for your blog, you have to make sure that it’s valuable and resonates with the pain points of your audience.

 

Automating Passive Income Strategies

There are many tools and services available to help you automate your passive income strategies. You should definitely consider these tools and services to assist you.

Look for tools and services that allow you to schedule content such as Hype Furry and Buffer. Email marketing services like Mail Chimp and Kit have built-in automation services for premium users. Consider a CRM for customer management. Services like Zapier allow you to automatically integrate many services into other services you use. I love to use Todoist as my To-Do list to help me stay organized. I even use free tools like Google Sheets to maintain a content calendar.

Setting up workflows to maximize income with minimal ongoing effort involves automating repetitive tasks and organizing systems to keep revenue flowing smoothly. Here’s how to do it:

1. Automate Content Distribution
   • Use tools like Buffer, Hootsuite, or Later to schedule social media posts in advance. Automate sharing new blog posts, promotions, or affiliate links across platforms to drive consistent traffic without daily effort.
   • Set up RSS-to-email campaigns with email providers like Mailchimp or ConvertKit to automatically send out new blog posts or updates to your subscribers.
2. Create Evergreen Email Sequences
   • Develop an automated email series for new subscribers that offers value and strategically introduces products or affiliate offers over time. By setting up this sequence, new subscribers will consistently receive emails that drive passive income without manual intervention.
   • Include segmentation in your email list to target specific interests, automatically sending relevant offers to subscribers based on their behavior or preferences.
3. Optimize Affiliate Links and Product Placements
   • Use tools like Pretty Links or ThirstyAffiliates to manage and track affiliate links easily. Embed affiliate links in high-traffic, evergreen content to ensure that popular posts continue to generate income.
   • For added impact, update high-performing posts with seasonal affiliate links or promotions, which can often be done in bulk or through automation plugins.
4. Repurpose Content Across Platforms
   • Turn blog posts into multiple formats (videos, graphics, social posts) to reach new audiences. Automate repurposing workflows using tools like Canva or Zapier to quickly adapt content for different channels.
   • Schedule repurposed content to go live at different times on social media or video platforms, ensuring a steady stream of engagement without constantly creating new content.
5. Utilize Scheduling for Digital Product Sales
   • Set up digital product sales on platforms like Gumroad, Podia, or Etsy. Schedule promotions or flash sales during high-traffic times and use timed discounts to encourage purchases without ongoing management.
   • Bundle products and create an automated cross-selling sequence, offering related products or add-ons automatically after a purchase.
6. Implement Analytics and Refinement Automation
   • Use Google Analytics, affiliate dashboards, or email marketing metrics to track performance and identify high-earning content. Set up alerts for any significant changes, helping you make data-informed decisions with minimal ongoing monitoring.
   • Regularly review reports to refine workflows, focusing on high-conversion tasks while phasing out low-impact activities.
7. Outsource or Automate Routine Tasks
   • Consider outsourcing repetitive tasks like editing, scheduling, or customer support to freelancers on platforms like Upwork or Fiverr. This allows you to focus on growth-oriented activities rather than daily operations.
   • Use workflow automation tools like Zapier or Integromat to handle smaller tasks, such as social shares, email list segmentation, or product delivery confirmations.

By establishing these automated and semi-automated workflows, you create a system that generates consistent income with minimal daily involvement, freeing up time to scale and explore new income opportunities.

Make sure you periodically review your income streams. Thing change and your strategy may need to be updated. You might also be experiencing more loss than gain if your stream no longer earns a profit, but you keep paying for services to automate it. You should keep a close eye on all your assets.

 

Tracking and Scaling Your Passive Income

Be sure to track your passive income sources so that you can determine the scalability of them.

Use tools to help you track these metrics. Tools like Monster Insights and Google Analytics can help you track any metrics on your blogs. You can use affiliate link dashboards and their tracking features to measure affiliate progress. Most social media has its own analytics, too. Ad Networks usually have an analytics section in the dashboard. Try to determine how you can track all the analytics and measure it all together.

Identify what sources of income are earning you the most in profit. These are the sources of income that you should attempt to scale if possible. The sources that provide little to no income are typically ones that you’ll end at some point because they’ll usually waste more money than they gain in the long run of things.

Always diversify your passive income sources if you want to make the most money possible. The more profitable sources you have and can scale, the more money you can make.

 

Final Thoughts on Passive Income for Bloggers

A passive income strategy in blogging is a no-brainer when it comes to monetizing your content. You can put in the work to create the product or service and then let it work behind the scenes while you collect a paycheck. The advice above will help you scale and make even more profit.

Reply to this article telling us all what sources of income you’re using on your blog and whether or not it’s passive or not. We can always help you try to make it passive even more.

If you’ve enjoyed this article, please share it with other bloggers to help support me in writing it. You can also buy me a coffee if you want to support me even further.

Join my free Blogging Collective community to discuss blogging with me and other bloggers. I’d really love to make this community bigger, but I need your help. Please join and invite others.

About the Author

Shawn Gossman has created content, blogged, ran online communities, and shared a passion for digital marketing for over twenty years. Shawn believes the best way to help content creators, businesses, brands, and marketers is to give away more than you sell. The same advice is recommended for the readers who follow this blog. Shawn also offers various services for extra help in content creation and blogging.